Technology is truly amazing. We live in a time where just about anything is possible. If it’s not possible now, in just a few years, it probably will! While it’s great to have all the gadgets and fun stuff that we have now, one thing has happened that a lot of people don’t talk about that is possibly the best thing about this day and age. It’s the fact that with technology, the scale of power has tipped in the favor of the consumer and away from the businesses.
The norm used to be different. Previously, if you wanted to purchase a product, you had to go to a store and talk to a salesman, all the while trusting what he was telling you was actually true. How else would you know? Today, we as the consumer will probably know more about a product than the guy at the local store that is selling it. And that’s even if we go to a store at all! With the internet, there are a beevy of options where we can not only find the information that we want, but purchase the stuff that we want as well.
I’ve been paying attention to this for years now and it’s a really interesting thing to witness, especially because I can remember when it wasn’t like it is now. With so much power going in the consumer’s favor, it has forced businesses to be open and honest like they have never been before. Basically, if they are inherently dishonest, then they will be found out and it doesn’t take long in this internet age for word to travel fast.
Possibly though, the one thing that has truly changed the way we shop and given us all the power is the advent of the smartphone. For examples, just the other day, I was waiting on my girlfriend (she was shopping) and I remembered that I needed to get my nephew a birthday present. His mom told me he’s been into lifting weights and said something about wanting a pair of wrist wraps (never heard of them before, but it’s his birthday). So I went to Amazon, searched for some wrist wraps and within 2 minutes I had purchased a pair from Essential Fitness Gear (you can click here if you are interested in what I’m talking about). Ten years ago, it would have been considered a pipedream to do that. Today, it’s a normal occurrence. I got my nephew a birthday present he wanted, all while not having to go to a sporting goods store and deal with the meathead trying to upsell me on something I’m completely not interested in. I call that a win/win situation!
Another part of technology has fueled the growth of internet shopping and that is the improvement of shipping methods. Shipping rates are lower and it’s quicker than ever to send and receive packages. With technology, you can order something that is sitting in a warehouse on the west coast and within 1-2 days, you can have the item on your doorstep across the country. Most people will gladly sacrifice 2 days of waiting to get something sent to them without having to deal with crowds and pushy salesmen.
All this is probably well known to you, but I think it’s important to look and analyze things in terms of how they currently stand, where they are going to go, and even where they came from.