If you were to talk about SEO last year, many people would probably question what you were talking about. In fact, some people would think you meant CEO and had a slip of the tongue. However, in today’s age, with the rapid growth of the internet, SEO is becoming a much more popular term, and it’s becoming of more and more importance for those who have some type of presence on the internet.
What is SEO and why should I care?
SEO stands for search engine optimization. It’s the process where by you optimize a website so that it shows up on the first page of Google for a wide range of related key terms and phrases.
With the growth of internet use over the past decade, there are over 2 billion internet users on the internet daily and many of these users are in search for some type of information they need, whether it’s information to help them complete a school project, or information on where to find the local pizza shop.
All in all, SEO is powerful because it makes you visible to those who are looking for what you have to offer.
How is SEO Done?
There are many factors that contribute to your rankings in a search engine.
There are the onsite website factors. This would include the type of content you have on your website, keywords in the content, website structure and much more.
There is also the offsite SEO factors. This is what contributes 75% to ranking your website online. The offsite SEO factors are from links and signals pointing back to your site. These links can be obtained through social media, outreach, forums, web directories and etc.
What about Content?
Google loves high quality content that is new and fresh. Ideally, you want to be posting new and fresh content to your website periodically to let Google know that you are active on your site and that you are creating good content.
When you create high quality content, other people will also want to link out to your website as a resource. This is why there’s a good old saying that “Content is King.”
With high quality content, high quality signals will be created like a viral virus and you will begin to get a wide range of signals pointing straight back to your website.
Keeping up to date
The algorithms employed by Google, Bing, Yahoo and the many other smaller search engines is always changing and developing to better score websites for the quality they provide to users. And because of this, it might be quite tricky to really keep up with their algorithms. The strategies that were effective for ranking a site 6 months ago might not work at all today.
And as the time goes on, search engines will make it harder for their algorithms to be manipulated.
So if you are interested in ranking your website online in Google, it’s highly recommended to hire an full-time SEO specialist. A full-time SEO Specialist will understand what it takes to rank and will save you time and money going through the steps of trial and error trying to rank your website.